In less than 50 days, InsurTech Connect (ITC) Vegas will kick off; one of the few “must-attend” events for insurtechs and technology providers serving the insurance industry. We’ve seen firsthand how this event can supercharge a company’s marketing efforts and put you on the radar of the insurtech world.
Whether you’re attending in person or sending a team to represent your company, it’s important to have a plan to maximize your InsurTech Connect attendance or sponsorship. Here are four key considerations:
1. Stay Ahead of Insurtech Trends Shaping Your Content Strategy
The insurtech landscape evolves rapidly. What’s hot today might be old news tomorrow. ITC gives you direct access to perspectives from insurance carriers, brokers, MGAs, IMOs, and other industry bodies.
- Look beyond generic tech trends. Focus on research about shifts in customer behavior, regulatory changes, and emerging market opportunities to inform your content strategy.
- Leverage the event portal to access session recordings and presentation decks after hours or post-event.
- Pay attention to recurring themes across different sessions. These are likely to be the trends and narratives that will dominate the industry in the coming year.
Pro Tip: Start conversations! Engage with speakers if you can after their session, email them questions, and start discussions. These interactions often lead to the most valuable insights and better industry relationships.
2. Face-to-Face Time with Insurance Customers & Channel Partners
With global teams and virtual meetings the new norm, in-person interactions are even more valuable today for building relationships with customers, prospects, and partners. ITC Vegas provides a rare opportunity to meet so many stakeholders in one location.
Schedule meetings with clients attending ITC Vegas. If possible, introduce them to your channel partners and industry analysts who can articulate your value proposition better than you can. Use this time to discuss high-level strategy, make team introductions, gather feedback, and secure approvals!
Pro Tip: For each client or prospect you think will be attending ITC, prepare a one-liner pitch tailored towards their needs. A clear vision helps convince hesitant clients of the mutual benefits.
3. Network with Insurance Media and Industry Analysts
ITC Vegas attracts key insurance media and industry influencers, including leaders from Celent, Datos, Forrester, and consulting giants like McKinsey, Deloitte, and PwC. These connections can significantly help your product/platform gain adoption and traction in the market.
Do your homework: Research attending media outlets and identify influencers in your specific line(s) of business beforehand. Prepare a pitch in your notes, and be prepared to discuss your company’s platform, your user base, and the specific problems it solves in the insurance value chain. Try to pre-schedule meetings with your founder/CEO and the media/analysts beforehand using the event app or through personalized email outreach.
Pro Tip: Tailor your approach. Your message to a journalist will differ from what you’d say to an analyst or a consulting firm partner.
4. Scope Out the Competition (We All Do It)
Let’s be honest: in a crowded space like insurance technology, keeping an eye on competitors is important. ITC Vegas gives you a unique opportunity to see how other 1000+ tech companies targeting the insurance industry are positioning themselves.
Stop by competitor booths, attend their presentations, and analyze their messaging. If not a competitor, consider if you can make an introduction to your solutions or partnerships teams to potentially form a relationship with them.
Pro Tip: Focus on what makes your offering unique. Use these insights to refine your unique value proposition, not to copy others.
Maximizing Your ITC Vegas Experience
With the right planning, ITC Vegas can be a catalyst for your brand and drive real business growth.
- Set Clear Goals: Have a plan! Ask yourself what you are hoping to accomplish by attending the conference and get specific.
- Define success metrics: Quantifiable metrics for both business development and marketing will help you hold yourself accountable. Consider leads generated, meetings completed, and other relevant KPIs.
- Strategize Your Schedule & Side Events: With so much happening, prioritize sessions and meetings that align with your goals to avoid feeling overwhelmed.
- Share Your Learnings: Turn your ITC Vegas experience into valuable content. Draft or ghostwrite LinkedIn posts for your execs, create blog posts, and develop post-event newsletters. (Or have us write them for you – wink, wink.)
At Palaver Labs, we specialize in helping insurtech companies translate complex ideas into compelling content that resonates with their target audience. Let’s connect at ITC Vegas to discuss how we can elevate your content strategy and help you stand out in the crowded insurtech marketplace.
See you in Las Vegas!