Maximizing Your First ITC Experience: Insights from Experts

For first-time attendees of ITC Vegas, navigating one of the most significant events in the insurance tech space can feel overwhelming. Thankfully, a recent webinar brought together industry veterans to share their best tips for making the most of the conference. From networking strategies to practical tips, here’s a breakdown of the key takeaways for getting the most out of ITC Vegas.

Preparation Is Key

Bianca Dux, Executive Producer at ITC, emphasized the importance of preparing ahead. “We want you to feel ready before you step foot on site,” she said. This includes downloading the ITC mobile app and familiarizing yourself with the event’s agenda, sessions, and exhibitors. ITC offers a rich program, with 14 stages of content and over 600 exhibitors. By spending time on the app and adding must-attend sessions to your calendar, you can ensure you make the most of the event.

Co-founder Bill Harris echoed this sentiment, adding that ITC Vegas is all about connections. With networking zones, curated programs, and even an area dedicated to life and annuities, there’s something for everyone.

Networking: Quality Over Quantity

One of the standout themes was the emphasis on intentional networking. Adrian Jones, from Acresure, reminded attendees to use the networking app wisely. “Be specific when reaching out to people,” he said. “Know whether you’re there to learn, meet new people, or have fun.” He recommended sending meeting requests through the app and being clear about why you want to connect.

Similarly, Alexis Vonn of Off-Course Consulting advised against generic pitches. Instead, personalize your meeting requests and be mindful of others’ time. “Don’t come with a full slide deck—save that for a follow-up meeting,” she recommended.

Time Management & Prioritizing Content

Steven Goldstein of Tetra G emphasized the importance of blocking off time for sessions and networking. With so much going on, it’s easy to get swept up in back-to-back meetings and miss out on valuable content. “Go in and pick a few panelists you want to see,” he suggested. Attendees also benefit from longer meetings with key contacts rather than scheduling too many 15-minute slots.

In addition, many sessions will be available on demand, so don’t worry if you can’t attend everything live. By adding sessions to your calendar, you can catch up later at your own pace.

Comfort and Hydration: Don’t Neglect the Basics

While the focus is on networking and content, practical advice around comfort was also front and center. ITC veterans strongly recommended wearing comfortable shoes and staying hydrated. With thousands of steps to cover across the sprawling event space, a good pair of walking shoes and frequent breaks will make the experience much more enjoyable.

Jonathan Carr from ePlacement shared a light-hearted but essential tip: bring lip balm. “It’s hot in Vegas, and you’ll need it!” he said. It’s these small things, like packing a water bottle and snacks, that can make a big difference.

Making the Most of Curated Programs

For first-timers, ITC can be vast, but curated programs are designed to help attendees focus on what’s most relevant to them. Helen Burke, CEO of teambase and a first-time attendee, highlighted the curated programs as a way to stay organized and navigate efficiently. Whether you’re interested in the broker side or life and annuities, these tailored tracks will help ensure you meet the right people and attend relevant sessions.

After-Hours Networking and Socializing

Lucy Graham, a longtime ITC attendee, recommended hitting the right spots for after-hours networking. “If you’re looking to meet people in the evening, head to Rhythm and Riffs,” she said. These informal settings are great for continuing conversations from the day and meeting new contacts. She also advised attendees to explore the expo hall and take in the unique activations that ITC has to offer.

Final Thoughts: Plan, Network, and Enjoy

The final message from the panel was clear: plan ahead, network with intention, and stay comfortable. ITC is not just about learning but also about making meaningful connections that can shape the future of your business. Take advantage of the app, attend sessions that pique your interest, and don’t forget to have fun!

By following these expert tips, first-timers at ITC Vegas can turn what may seem like an overwhelming event into a well-organized and valuable experience.